PROJECT
The first and largest healthy food franchise in Brazil, which started in 2012 under the American brand Salad Creations (focused on salads) and then becoming Boali Alimentação Saudável (wider range of products) in 2016, with 45 point of sales in 12 different states. Conducted and designed the marketing plan leading all daily operations with both brands living together during rollout.
ROLE
Packaging, Visual Merchandising, Uniform, Website B2B, Website B2C, Mobile, Loyalty Program.
CREDITS
Vitor Dottori - Creative Direction
Vitor Dottori - Head of Art
Vitor Dottori - Graphic Design
Branding - Brandium
