PROJECT
Pioneers in the armoring company in Brazil, G5 is a family run business with great ingredients for a branding exercise. The company's marketing was stuck in the year 200, there was a lot of ground to cover, from revisiting brand positioning in a competitive market and redesigning all customer touchpoints.
ROLE
A complete redesign from the bottom up, maintaining the company heritage and launching it for the next 35 years ahead with a sleek new look & feel, strategy and set for the digital world.
CREDITS
Vitor Dottori - Creative Direction
Vitor Dottori - Head of Art
Vitor Dottori - Graphic Design
Branding - Brandium
