PROJECT
Victor, Cris and Renato are entrepreneurs in the hospitality scene in São Paulo that got together to create a new and exciting hot spot for Middle East food in the city. Renato as a chef had a vision for the menu but that's as far as they got. With no name or concept for the restaurant, they hired me to help them navigate through the challenge of design something unique yet successful in a tiny real estate.
SOLUTION
started the process for naming, which led to Tahin (flour in Arabic) and began on working on the brand positioning, costumer persona, business strategy and retail design.Tahin was an instant success and has now 03 other locations in São Paulo with plans to expand its presence even more in 2023.
CREDITS
Vitor Dottori - Creative Direction
Vitor Dottori - Head of Art
Heisler Mulano - Graphic Design
